![]() ![]() He shares some of the hooks embedded in products to ‘catch’ us, such as variable reinforcement (those likes and shares on social media), goals and rewards, and a lack of stopping cues (there’s always another video cued up, another game level to play…). Adam explains how tech companies make it their business to know exactly how to keep us engaged for hours on end. My guest today is Adam Alter, an associate professor of marketing and psychology, bestselling author of ‘Irresistible: The Rise of Addictive Technology and The Business of Keeping Us Hooked’ and an expert on the compulsive nature of technology. Do you find it hard to resist the ping of a new email, the urge to scroll on social media, or watch the next episode when streaming? Do you wish you could stop checking, clicking, liking and sharing? Then put down your phone and listen to this episode. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |